Enterprise AI Strategy: The 5% That Generate Value
Part 1 of 3: Reframing the AI ownership question—understanding where value actually emerges and the economic realities of build vs. buy decisions.
Building Resilient Supply Chains
How fashion CTOs can leverage technology to build resilient, transparent, and adaptive supply chains that withstand global shocks.
Azure Hybrid Implementation
Organisations with hybrid cloud and distributed security operations maintained competitive advantage during the pandemic crisis.
Snapchat's Distribution Strategy
How Snapchat Discover reveals the challenges and opportunities of platform-dependent content distribution for media companies
Yahoo's 30 Billion-Minute Engagement Asset
How Yahoo's fantasy sports platform represents an untapped $2B revenue opportunity
The £50Bn Infrastructure Investment Gap
How legacy telecommunications infrastructure is creating a national competitive disadvantage that threatens Britain's digital economy ambitions
Why We Abandoned Apple's $10B Revenue Model for Something Better
The shocking truth about why the UK's highest-grossing non-game app deliberately walked away from App Store billions to build a superior business model
$2 Billion Strategic Moat
Why Sky embedded a seemingly unnecessary Ethernet port into millions of devices
How Sky Crushed the Competition by Moving 4 Years Ahead of Schedule
The inside story of how one strategic decision turned a 2010 product launch into a 2006 market domination play that left competitors scrambling
Organisational Transformation
The leadership strategy that transforms traditional IT departments into digital innovation engines worth billions in market value
Digital Payment Strategy
How a telecommunications giant missed a $50 billion mobile payment opportunity that Apple later captured—and what it teaches about strategic decision-making
Beyond Cosmetic Innovation
Why 80% of product updates fail to create customer value and the systematic approach that transforms product development into competitive advantage
